Hudson Square
We built a bold, cheeky, street-first identity system that gave Hudson Square a voice people could finally recognize.
Three lanes. One standard: measurable progress, delivered with integrity.
Three lanes. One standard: measurable progress, delivered with integrity.

We built a bold, cheeky, street-first identity system that gave Hudson Square a voice people could finally recognize.

Ackerley is a story-driven media network built on a simple belief: in a world of disposable content, quality still matters.

LYX is a dog hydration mix built on a simple truth: even when dogs drink water, they are not always fully hydrated.

HIPPEAS is a plant-based snack brand that had already built broad retail distribution and major cultural momentum.

For The Greater Hood is a dignity-first nonprofit built on the belief that people in need deserve to feel seen, valued, and human.

We reimagined the visual system from the ground up, creating the dynamic Spectrum Bands to unify and scale the brand across every touchpoint.

Jove is a functional water brand with science-backed hydration and a deeper story to own.

Hudson Square is a prime Manhattan neighborhood tucked between SoHo, Tribeca, and the West Village.

For The Greater Hood provides brand-new clothing to people living in the shadow of New York’s wealth.

A new digital-first identity for a global hiring SaaS platform that offers peace of mind employment.

The Bronx Zoo is a beloved, 120-year-old New York institution.

A gaming-focused Spectrum identity built for clarity, energy, and competitive digital environments.

United Service Network is a facilities maintenance partner clients count on when things cannot go down, showing up with speed, integrity, and no-nonsense service.

Slow Sauce is a craft cannery known for careful cooking and balanced flavor.

A collaboration that extends LYX’s dog-hydration world into a distinct AKC-ready brand expression.

A bold campaign platform that turned a simple sip into an invitation to give back.

FLX Cast is a live sports streamer reimagined with a bold identity system built for speed, energy, and no wasted motion.

Bronx Zoo Dinosaur Safari brought prehistoric scale to the city with OOH built to surprise New Yorkers in the wild.

Seagram’s Escapes is a colorful summer-ready beverage brand brought to life through a playful digital experience full of flavor.

Eagle FC is a global MMA league stripped of category theatrics and rebuilt around the raw truth of the sport.
HOIST is an isotonic hydration drink trusted by the military, repositioned around a no-B.S. formula and unapologetic performance.

John Theurer Cancer Center is a national cancer leader reintroduced through a campaign that made advanced treatment feel personal, human, and close to home.

Lifely is a Prudential-born first-ever online insurance brand built to make protection feel faster, simpler, and more human for a new generation.

Calvin Klein’s men’s underwear packaging was reimagined as a cost-efficient, vending-ready format built for grab-and-go retail.

Chicago: America’s Hidden War is a documentary campaign that pulled back the curtain on gun violence and turned a hidden crisis into a call to act.

RAOA is a Six+One purpose-driven initiative that donates our strategic and creative capabilities to small, local brands and businesses that don't typically have access to big agency thinking.


























