Turning a $2K
stunt into 28M
impressions
Turning a $2K
stunt into 28M
impressions
TRUTH
TRUTH
Hudson Square is a prime Manhattan neighborhood tucked between SoHo, Tribeca, and the West Village.
Hudson Square is a prime Manhattan neighborhood tucked between SoHo, Tribeca, and the West Village.
TENSION
TENSION
Its neighbors had the cultural cachet. Hudson Square barely had the name recognition.
Its neighbors had the cultural cachet. Hudson Square barely had the name recognition.
TRANSFORMATION
TRANSFORMATION
We hijacked a viral pop-culture moment and turned a local trash can dedicated to resident Andy Cohen into a nationwide conversation.
We hijacked a viral pop-culture moment and turned a local trash can dedicated to resident Andy Cohen into a nationwide conversation.
