Hudson Square
We built a bold, cheeky, street-first identity system that gave Hudson Square a voice people could finally recognize.
AdAge Design Agency of The Year 2026+AdAge Design Agency of The Year 2026+AdAge Design Agency of The Year 2026+AdAge Design Agency of The Year 2026+AdAge Design Agency of The Year 2026+AdAge Design Agency of The Year 2026+AdAge Design Agency of The Year 2026+AdAge Design Agency of The Year 2026+AdAge Design Agency of The Year 2026+AdAge Design Agency of The Year 2026+
AdAge Design Agency of The Year 2026+AdAge Design Agency of The Year 2026+AdAge Design Agency of The Year 2026+AdAge Design Agency of The Year 2026+AdAge Design Agency of The Year 2026+AdAge Design Agency of The Year 2026+AdAge Design Agency of The Year 2026+AdAge Design Agency of The Year 2026+AdAge Design Agency of The Year 2026+AdAge Design Agency of The Year 2026+
AdAge Design Agency of The Year 2026
AdAge Design Agency of The Year 2026+AdAge Design Agency of The Year 2026+AdAge Design Agency of The Year 2026+AdAge Design Agency of The Year 2026+AdAge Design Agency of The Year 2026+AdAge Design Agency of The Year 2026+AdAge Design Agency of The Year 2026+AdAge Design Agency of The Year 2026+AdAge Design Agency of The Year 2026+AdAge Design Agency of The Year 2026+
AdAge Design Agency of The Year 2026+AdAge Design Agency of The Year 2026+AdAge Design Agency of The Year 2026+AdAge Design Agency of The Year 2026+AdAge Design Agency of The Year 2026+AdAge Design Agency of The Year 2026+AdAge Design Agency of The Year 2026+AdAge Design Agency of The Year 2026+AdAge Design Agency of The Year 2026+AdAge Design Agency of The Year 2026+
AdAge Design Agency of The Year 2026
We turn category tension into
through branding, advertising, and activations.
Comfort is Expensive
Most categories are built for comfort.
Comfortable claims. Comfortable creative. Comfortable growth. Then culture moves. Customers change. Pressure hits.
Most categories are built for comfort. Comfortable claims. Comfortable creative. Comfortable growth. Then culture moves. Customers change. Pressure hits.
LYX
LYX is a dog hydration mix built on a simple truth: even when dogs drink water, they are not always fully hydrated.
For The Greater Hood
For The Greater Hood is a dignity-first nonprofit built on the belief that people in need deserve to feel seen, valued, and human.
Bronx Zoo
The Bronx Zoo is a beloved, 120-year-old New York institution.
Andy Cohen
Hudson Square is a prime Manhattan neighborhood tucked between SoHo, Tribeca, and the West Village.
Hippeas
HIPPEAS is a plant-based snack brand that had already built broad retail distribution and major cultural momentum.
TRUSTED BY BRANDS
READY TO MOVE
Challengers taking share. Legacy brands demanding new relevance.
Disruptors who refuse to choose between speed and soul.
SELECT CLIENTS
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59.704 33.778 L 58.664 29.793 Z M 66.351 33.871 C 65.073 33.871 64.192 33.125 64.192 31.606 C 64.192 30.98 64.378 30.446 64.752 30.074 C 65.178 29.647 65.844 29.421 66.856 29.421 C 67.363 29.421 67.856 29.489 68.242 29.567 L 68.242 29.341 C 68.242 28.808 67.948 28.449 67.137 28.449 C 66.326 28.449 65.525 28.768 64.699 29.169 L 64.686 29.157 L 65.033 27.077 C 65.658 26.824 66.712 26.53 67.617 26.53 C 69.668 26.53 70.681 27.344 70.681 29.235 L 70.681 32.286 L 70.867 33.753 L 68.694 33.753 L 68.415 33.165 C 67.828 33.605 67.23 33.871 66.349 33.871 Z M 68.244 32.058 L 68.244 30.791 C 67.954 30.736 67.66 30.71 67.365 30.711 C 67.019 30.711 66.778 30.778 66.632 30.924 C 66.512 31.057 66.446 31.231 66.446 31.497 C 66.446 32.057 66.78 32.27 67.3 32.27 C 67.619 32.27 67.98 32.165 68.246 32.057 L 68.244 32.057 Z M 71.803 33.751 L 71.803 26.661 L 73.708 26.661 L 74.135 27.834 C 74.683 27.008 75.348 26.516 76.348 26.541 L 76.348 29.085 C 75.534 29.085 74.856 29.326 74.281 29.711 L 74.281 33.748 L 71.803 33.748 Z M 79.464 33.884 C 77.985 33.884 76.825 32.658 76.825 30.204 C 76.825 27.752 78.025 26.541 79.69 26.541 C 80.25 26.541 80.69 26.661 81.169 26.915 L 81.169 24.103 L 83.648 24.103 L 83.648 33.75 L 81.702 33.75 L 81.355 33.098 C 80.863 33.537 80.316 33.884 79.462 33.884 Z M 81.169 31.54 L 81.169 28.796 C 80.911 28.63 80.61 28.542 80.303 28.542 C 79.597 28.542 79.183 29.049 79.183 30.222 C 79.183 31.394 79.597 31.874 80.263 31.874 C 80.609 31.874 80.943 31.714 81.169 31.54 Z M 87.553 33.884 C 86.393 33.884 85.235 33.617 84.328 33.164 L 84.861 31.297 C 85.674 31.711 86.646 32.017 87.513 32.017 C 88.02 32.017 88.233 31.885 88.233 31.671 C 88.233 31.431 88.072 31.391 87.1 31.124 C 85.528 30.724 84.649 30.27 84.649 28.859 C 84.649 27.448 85.649 26.526 87.527 26.526 C 88.514 26.526 89.446 26.74 90.259 27.114 L 89.74 28.967 C 88.994 28.633 88.22 28.407 87.515 28.407 C 87.1 28.407 86.927 28.512 86.927 28.701 C 86.927 28.901 87.073 28.979 88.032 29.246 C 89.871 29.753 90.511 30.258 90.511 31.551 C 90.511 33.111 89.418 33.884 87.553 33.884 Z" fill="rgb(20, 20, 20)" height="38.91100015258788px" id="DuOeB_NtX" transform="translate(90.5 0)" width="125.99200360107423px"/></g></svg>)
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RECOGNITIONS & AWARDS
RECOGNITIONS & AWARDS
Architects of
Culture 2026
World Changing Ideas 2026
World Changing Ideas 2026
Architects of
Culture 2026
World Changing Ideas 2026
TRUSTED BY BRANDS
READY TO MOVE
Challengers taking share.
Legacy brands demanding new relevance.
Disruptors who refuse to choose
between speed and soul.
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