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Turning the concrete jungle prehistoric
TRUTH
Bronx Zoo Dinosaur Safari was a larger-than-life exhibit built to pull New Yorkers out of the everyday and into a prehistoric world.
Bronx Zoo Dinosaur Safari was a larger-than-life exhibit built to pull New Yorkers out of the everyday and into a prehistoric world.
TENSION
Standard OOH could announce the exhibit, but it would not deliver the scale, surprise, or sense of escape needed to stop people in their tracks.
Standard OOH could announce the exhibit, but it would not deliver the scale, surprise, or sense of escape needed to stop people in their tracks.
TRANSFORMATION
We created a contextually sharp OOH campaign that brought dinosaurs into the city itself, using unexpected placements, borough-specific lines, and oversized visuals to make the ordinary feel prehistoric.
We created a contextually sharp OOH campaign that brought dinosaurs into the city itself, using unexpected placements, borough-specific lines, and oversized visuals to make the ordinary feel prehistoric.
