Random Acts of Advertising

Making the invisible impossible to ignore

TRUTH

Random Acts of Advertising is Six+One’s pro bono initiative built on a simple belief: great work should not have to wait for a brief or a budget.

TENSION

Across the city, local brands, homemade flyers, and everyday design failures often hide real value under weak communication, bad design, or no love at all.

TRANSFORMATION

We applied our truth, tension, transformation lens without the bloat - creating fast, generous ideas for the brands and signs hiding in plain sight.

RAFIQI’s:
Street Meat Meets
Street Beats

One of New York City's most iconic food carts had everything except a brand experience. We turned a quick street meal into a full-sensory moment by creating a custom playlist that let customers enjoy the sounds of Rafiqi's alongside the flavors of their lunch.

Rafiqi’s branded napkins
Rafiqi’s flavor posters
Rafiqi’s flavor sticker
Rafiqi’s Spotify playlist
Little Black Book
Little Black Book feature about Rafiqi’s

Other Random Acts

Houston Street

A simple pronunciation guide that turned one of New York's most common mistakes into an everyday moment of delight.

Moving Sign

A forgotten moving flyer became a memorable brand, showing how better design can move business before the truck ever does.

#2 Pencil

The world's first tech device, reintroduced like the innovation it has always been.

Friday the 13th

We rebranded one of the world's most recognizable dates, proving even the most familiar "brands" can be seen differently.

Houston Street

A simple pronunciation guide that turned one of New York's most common mistakes into an everyday moment of delight.

Moving Sign

A forgotten moving flyer became a memorable brand, showing how better design can move business before the truck ever does.

#2 Pencil

The world's first tech device, reintroduced like the innovation it has always been.

Friday the 13th

We rebranded one of the world's most recognizable dates, proving even the most familiar "brands" can be seen differently.

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