Modernizing a

New York icon

Modernizing a New York icon

TRUTH

TRUTH

The Bronx Zoo is a beloved, 120-year-old New York institution.

The Bronx Zoo is a beloved, 120-year-old New York institution.

TENSION

TENSION

For many New Yorkers, it felt more legacy than living brand.

For many New Yorkers, it felt more legacy than living brand.

TRANSFORMATION

TRANSFORMATION

We reintroduced the Zoo with a bold, vibrant identity that took over the city and helped drive record-breaking attendance.

We reintroduced the Zoo with a bold, vibrant identity that took over the city and helped drive record-breaking attendance.