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TRUTH
LYX is a dog hydration mix built on a simple insight: most dogs aren’t fully hydrated, and their owners have no idea.
TENSION
Dogs can’t read ads.
TRANSFORMATION
We invented Dogvertising. At the AKC 250, America’s biggest dog show celebrating the nation’s 250th birthday in Philadelphia, we created media built entirely for dogs: sniffable stickers, dog level signs, hydration checkpoints, and posters designed to be peed on. 80% of participating dogs showed signs of dehydration. LYX had the answer.
