Hudson Square
We built a bold, cheeky, street-first identity system that gave Hudson Square a voice people could finally recognize.
DISRUPTION
DISRUPTION
FOR
FOR
good
good
We turn category tension into
through branding, advertising, and activations.
Comfort is Expensive
Most categories are built for comfort.
Comfortable claims. Comfortable creative. Comfortable growth. Then culture moves. Customers change. Pressure hits.
Most categories are built for comfort. Comfortable claims. Comfortable creative. Comfortable growth. Then culture moves. Customers change. Pressure hits.
LYX
LYX is a dog hydration mix built on a simple truth: even when dogs drink water, they are not always fully hydrated.
For The Greater Hood
For The Greater Hood is a dignity-first nonprofit built on the belief that people in need deserve to feel seen, valued, and human.
Bronx Zoo
The Bronx Zoo is a beloved, 120-year-old New York institution.
Andy Cohen
Hudson Square is a prime Manhattan neighborhood tucked between SoHo, Tribeca, and the West Village.
Hippeas
HIPPEAS is a plant-based snack brand that had already built broad retail distribution and major cultural momentum.
TRUSTED BY BRANDS
READY TO MOVE
Challengers taking share. Legacy brands demanding new relevance.
Disruptors who refuse to choose between speed and soul.
Challengers taking share. Legacy brands demanding new relevance.
Disruptors who refuse to choose
between speed and soul.
SELECT CLIENTS
SELECT CLIENTS
RECOGNITIONS & AWARDS
RECOGNITIONS & AWARDS
Architects of
Culture 2026
World Changing Ideas 2026
World Changing Ideas 2026
Architects of
Culture 2026
World Changing Ideas 2026
