Six+One

Jovē

REINVENT THE BRAND

START A HYDRATIONSHIP

A Little Background

In the crowded world of bottled water, it’s easy to get lost in the noise of pH claims and mountain spring clichés. But Jovē is different with proprietary, science-backed, deep cellular-level hydration.

The Mission

To launch a bold new campaign that invites consumers to go deeper and start a long-lasting hydrationship.

Art Direction

Built on the repositioning of Jovē as The Water That Gets You®, the campaign leans into a more emotional yet bold, science-forward identity – one that treats hydration as an intimate commitment.

The work introduces "hydrationship" as both a call to action and a brand philosophy: a healthy, daily partnership rooted in understanding what your body really needs: proprietary ACH Technology® (Advanced Cellular Hydration) that is clinically proven to hydrate deep down at the cellular level.

We wrapped this functional benefit in personality, with vibrant creative and a tone that’s part dating app charm, part health-nerd swagger.

From out-of-home to social to influencer campaigns, the idea plays out with confidence and wit: water that notices you, water that texts back, water that supports your goals and never leaves you on thirsty.

Our spot for the Children’s Zoo celebrated the educational power of play for children (both human and animal).
Our Madagascar video focused on the tactile experience of the exhibit, showing how touch creates deeper mystery and wonder.
For African Plains, we zoomed out to show the expansive scale of the outdoor exhibit - which acts like a walking safari among incredible wildlife.