Prudential - Lifely
Prudential - Lifely
Reinvent The Brand
Reinvent The Brand
Quick, Click, Insure our humanity
Quick, Click, Insure our humanity
A Little Background
As Prudential’s traditional core audience ages out of their products and services, the company realized that they needed to reinvent even their most established offerings for the millennial audience.
The Mission
Create a new brand from scratch focused on this new, digitally native audience.
The Work
We developed a brand and a name that would resonate with our audience and feel more modern than the perception of the parent company.
A Little Background
As Prudential’s traditional core audience ages out of their products and services, the company realized that they needed to reinvent even their most established offerings for the millennial audience.
The Mission
Create a new brand from scratch focused on this new, digitally native audience.
The Work
We developed a brand and a name that would resonate with our audience and feel more modern than the perception of the parent company.
From the font choice, to the color palette, to the photo shoot, we gave the brand a personality unto itself. And we brought everything together with the line, “Insure our Humanity”.
In digital, we created a customizable online experience so the right information would get to the right people, rather than a generic one-size-fits-all approach.
A Full Service BRANDING, ADVERTISING,
PRODUCTION Agency
Give us a Shout
eric@sixplusone.com
How can Disruption For Good
work for you?
Six+One is a full-service branding, creative advertising, and digital marketing agency. We specialize in CPG snacks and beverages, beer and premium spirits, telecommunications, tourist attractions and theme parks, fashion, pet care, and financial services. Our services include brand strategy and positioning, creative advertising campaigns, design, websites, digital marketing, social media, branded content, pre-production, post-production, and go-to-market strategy for consumer and B2B brands.
Copyright ©2024 SIX+ONE
A Full Service BRANDING, ADVERTISING, PRODUCTION Agency
Give us a Shout: eric@sixplusone.com
How can Disruption For Good work for you?
Six+One is a full-service branding, creative advertising, and digital marketing agency. We specialize in CPG snacks and beverages, beer and premium spirits, telecommunications, tourist attractions and theme parks, fashion, pet care, and financial services. Our services include brand strategy and positioning, creative advertising campaigns, design, websites, digital marketing, social media, branded content, pre-production, post-production, and go-to-market strategy for consumer and B2B brands.
Copyright ©2024 SIX+ONE
A Full Service BRANDING, ADVERTISING, PRODUCTION Agency
Give us a Shout
eric@sixplusone.com
How can Disruption For Good work for you?
Six+One is a full-service branding, creative advertising, and digital marketing agency. We specialize in CPG snacks and beverages, beer and premium spirits, telecommunications, tourist attractions and theme parks, fashion, pet care, and financial services. Our services include brand strategy and positioning, creative advertising campaigns, design, websites, digital marketing, social media, branded content, pre-production, post-production, and go-to-market strategy for consumer and B2B brands.