Client

Bronx zoo

Bronx zoo

TAKE A
BIGGER BITE 
OF THE
BIG APPLE

TAKE A
BIGGER BITE 
OF THE
BIG APPLE

TAKE A
BIGGER BITE 
OF THE
BIG APPLE

A Little Background

The Bronx Zoo is one of the nation’s most iconic sites to visit. It has been around for 125 years with new generations of kids and adults discovering the timeless exhibits for the first time. But not enough people were visiting because they felt that they had already experienced it. 

The Mission

Drive attendance to the new, spectacular exhibit at The Bronx Zoo: The Dinosaur Safari.

The Insight

Everyone loves dinosaurs but no one gets to see them in real life. So we encouraged people to come up and make their day memorable by making it prehistoric.

Out of Home

To communicate the scale of Dinosaur Safari, we had these prehistoric beasts take over the streets of New York in every possible way.

Digital

Whether it’s a pterodactyl swooping across a banner or the roar of a tyrannosaurus shattering a headline, we made the large dinosaurs grab attention in small spaces.

Logo

Influencer Box

Six+One kicked off the Dinosaur Safari campaign by inviting a select few influencers to take a trip back in time amongst dinosaurs. They were sent wooden cargo boxes with dinosaur fossils, a paleontologist kit, stickers, pins and an invite with tickets for their families. 

Logo
Logo

A Full Service BRANDING, ADVERTISING,
PRODUCTION Agency  

Give us a Shout 

eric@sixplusone.com


How can Disruption For Good

work for you?

Copyright ©2024 SIX+ONE

A Full Service BRANDING, ADVERTISING,
PRODUCTION Agency  

Give us a Shout 

eric@sixplusone.com

How can Disruption For Good

work for you?

Copyright ©2024 SIX+ONE

A Full Service BRANDING, ADVERTISING,
PRODUCTION Agency  

Give us a Shout 

eric@sixplusone.com

How can Disruption For Good

work for you?

Copyright ©2024 SIX+ONE